DOPAMINE.

It's been shown that receiving notifications on social media send a chemical messenger into our bodies called Dopamine along a reward pathway, which makes people feel good.

This has created a psychological addiction that keeps people from being able to log off certain platforms. It is really similar to what we feel when using drugs, and it is affecting our attention, emotions and decision making, so our brain develops a habit to use these social media platforms.

Dopamine activates our reward system, which makes us pay more attention when we talk about ourselves than when we listen to others. Using social media activates the part of our brain related to orgasms, motivation and love.

Jay Kaes is studying how to represent this notification addiction into paintings that look like glitches in reality as a way to represent the contemporary world.

*Limited collection available on Catalogue.